Bespoke performance partnership
Build a model around the result.
For brands with a clean commercial outcome, Creator Army can help fund creative, run the media loop, and structure the deal around purchases, bookings, leads, tickets, or revenue.
Produced through the decentralised creative team and priced around the action that actually matters.
Result first
One commercial action becomes the centre of the model.
Shared upside
Creative and media risk can move closer to CA when the upside is clear.
Iteration loop
Signal from the result decides the next creative and media move.
Result loop
Creative risk follows verified signal.
Commercial result
CPA / CPL / ticket
CA can own
Creative + media
Model
Shared upside
Incentives move toward the same result.
Not a deliverables retainer. A commercial operating model.
Most agencies get paid for activity. A performance partnership changes the incentive: CA backs the growth system, carries more upfront cost, and earns against the commercial action we agree matters most.
Rule of the model
The cleaner the result, the stronger the partnership can be.
What CA can carry
Creative, media, model, upside.
Upfront creative engine
CA can fund and manage creator production, creative direction, briefs, QA, edits, statics, hooks, and testing assets.
Media buying execution
We can run the paid social system and optimise around the agreed result, not just surface metrics.
Bespoke result model
The deal can be built around cost per purchase, cost per booking, cost per qualified lead, cost per ticket, revenue share, or a hybrid.
Shared upside
When the campaign works, both sides benefit. That keeps the work focused on outcomes, not deliverables.
Multiple ways to price the outcome.
The structure follows the business model, funnel, margin, and source of truth. Not every brand fits, but the right result model can align both sides quickly.
Cost per ticket or booking
For events, venues, tourism, attractions, and experiences where ticketing or booking demand is the commercial outcome.
Cost per qualified lead
For sales-led brands where lead quality, scoring, handoff, and follow-up can be verified.
Cost per purchase or revenue share
For ecommerce, subscription, retail, and offer-led brands where purchase path, margin, and attribution are clean.
Hybrid structures
For deals where a fixed floor plus result-based upside creates the right balance of speed, risk, and shared economics.
Strongest fit
Brands where the result is clear and the upside is real.
Events, venues, attractions & experiences
If the goal is tickets, bookings, attendance, capacity fill, or launch demand, the model can be built around a cost per ticket, cost per booking, revenue share, or hybrid.
Lead-gen and sales-led businesses
If one qualified lead or booked appointment has meaningful value, the model can be built around CPL, qualified lead score, booked call, attended appointment, or downstream revenue.
Ecommerce, subscription & offer-led brands
If purchase tracking, AOV, margin, and LTV are clear, the model can be built around CPA, revenue share, contribution margin, or a fixed floor plus upside.
High-upside strategic launches
If there is a major campaign, market launch, seasonal push, or new product with enough upside, CA can build a bespoke result model around the opportunity.
Not a retainer for activity. A partnership for outcomes.
From opportunity to bespoke deal.
We understand the economics
AOV, margin, LTV, booking value, lead value, sales process, capacity, and the result that matters.
We map the growth system
Creative, creators, media buying, landing page, tracking, and reporting are reviewed as one system.
We build the commercial model
CPA, CPR, CPL, revenue share, or hybrid. The structure follows the business, not the other way around.
We launch, read signal, and iterate
Creative and media are adjusted around the result, so the system gets sharper over time.
This works best when the outcome can be measured and influenced.
Strong fit
- A result with real commercial value
- Enough margin or upside to support shared economics
- A clear purchase, booking, lead, ticket, or revenue path
- A team that can move quickly on approvals and feedback
- Enough demand potential to make the upside meaningful
What we clarify together
- How results are measured
- What CA controls and what you own
- How fast creative can be approved and launched
- What source-of-truth reporting is used
- Where the first 90-day opportunity sits
Check the other growth paths.
Managed Growth Partner
Creative production and Meta management in one system.
View Managed Growth PartnerGrowth Audit
A brand-specific diagnosis of what is leaking revenue before you scale spend.
Get a Growth AuditApply for a performance partnership.
Tell us what result matters, what it is worth, where the opportunity sits, and how the outcome is verified.
Build the model
If the outcome is worth chasing, let's build a model around it.
Performance partnerships work when both sides are aligned around the same commercial result.
Apply for Performance
Cost-per-result and bespoke models are reviewed after we understand the business.